[ { "id": "seo-architecture-elite", "title": "Strategic SEO Architecture (Elite)", "category": "SEO", "level": "Advanced", "durationHours": 16, "price": 890, "oldPrice": 1090, "rating": 4.9, "students": 1420, "summary": "Design topic maps, internal links, and entity-driven content models to earn durable search visibility.", "outcomes": ["Build entity and topic graphs", "Plan internal link structures", "Model search demand by intent", "Create governance for content velocity"], "modules": ["Entity & Topic Discovery", "Architecture Blueprints", "Internal Linking Systems", "Measurement & Forecasting"], "tags": ["technical", "content", "strategy"] }, { "id": "paid-media-systems", "title": "Paid Media Systems: Scale with Control", "category": "Paid Media", "level": "Advanced", "durationHours": 14, "price": 840, "oldPrice": 990, "rating": 4.8, "students": 1895, "summary": "Architect accounts that scale predictably across search and social with strict budget governance.", "outcomes": ["Account structuring", "Creative iteration frameworks", "Bidding and pacing", "Budget guardrails"], "modules": ["Account Blueprints", "Creative System Design", "Attribution & Lift", "Budget Governance"], "tags": ["ppc", "meta", "google-ads"] }, { "id": "analytics-executive", "title": "Analytics for Decision Makers", "category": "Analytics", "level": "Executive", "durationHours": 10, "price": 760, "oldPrice": null, "rating": 4.7, "students": 980, "summary": "Turn noisy dashboards into a concise narrative for capital allocation and leadership decisions.", "outcomes": ["Define north-star metrics", "Instrument critical touchpoints", "Analyze incrementality", "Communicate to executives"], "modules": ["Metric Hierarchies", "Event Design", "Attribution Options", "Decision Memos"], "tags": ["ga4", "mix-modeling", "exec"] }, { "id": "cro-intent", "title": "CRO for High-Intent Journeys", "category": "CRO", "level": "Intermediate", "durationHours": 12, "price": 690, "oldPrice": 820, "rating": 4.7, "students": 1270, "summary": "Prioritize research and testing for high-intent segments to lift conversion quality and revenue.", "outcomes": ["Research cadence", "Hypothesis libraries", "Test governance", "Decision criteria"], "modules": ["Research & Prioritization", "Experiment Library", "Run & Read Tests", "Scaling Wins"], "tags": ["ux", "experimentation", "rdoc"] }, { "id": "email-lifecycle", "title": "Email & Lifecycle Systems", "category": "Email", "level": "Intermediate", "durationHours": 9, "price": 520, "oldPrice": null, "rating": 4.6, "students": 860, "summary": "Design segmentation, messaging arcs, and deliverability safeguards for lifecycle programs.", "outcomes": ["Deliverability hygiene", "Segmentation strategy", "Trigger mapping", "Revenue attribution"], "modules": ["Setup & Hygiene", "Segmentation Models", "Lifecycle Mapping", "Attribution"], "tags": ["klaviyo", "crm", "retention"] }, { "id": "content-strategy-story", "title": "Story-Driven Content Strategy", "category": "Content", "level": "Advanced", "durationHours": 11, "price": 610, "oldPrice": 740, "rating": 4.8, "students": 1110, "summary": "Create content narratives that align search, social, and email while reinforcing your brand story.", "outcomes": ["Narrative frameworks", "Editorial planning", "Topic authority", "Distribution cadence"], "modules": ["Narrative Design", "Authority Mapping", "Editorial Systems", "Distribution"], "tags": ["content", "brand", "seo"] }, { "id": "social-ads-creative", "title": "Creative for Performance Ads", "category": "Social", "level": "Intermediate", "durationHours": 8, "price": 560, "oldPrice": 640, "rating": 4.6, "students": 1505, "summary": "Build creative systems for social ads that balance message-market fit with learnings at speed.", "outcomes": ["Insight mining", "Concept sprints", "Creative tagging", "Learning agendas"], "modules": ["Insights & Angles", "Creative Sprints", "Taxonomy & Tagging", "Analysis"], "tags": ["meta-ads", "tiktok", "ugc"] }, { "id": "foundations-seo", "title": "SEO Foundations for Operators", "category": "SEO", "level": "Beginner", "durationHours": 7, "price": 390, "oldPrice": null, "rating": 4.5, "students": 2100, "summary": "A clear, no-hype introduction to search fundamentals you can apply immediately to real sites.", "outcomes": ["Crawl & index basics", "Keyword mapping", "On-page craftsmanship", "Simple reporting"], "modules": ["Crawl & Index", "Keywords & Mapping", "On-Page", "Reporting"], "tags": ["beginner", "seo", "on-page"] }, { "id": "google-ads-pro", "title": "Google Ads: Precision & Scale", "category": "Paid Media", "level": "Advanced", "durationHours": 13, "price": 820, "oldPrice": 960, "rating": 4.7, "students": 1720, "summary": "Engineer responsive search, PMax, and remarketing with budgets and queries you can defend.", "outcomes": ["Query control", "Structure & scripts", "Audience layering", "Creative matrices"], "modules": ["Structure & Signals", "Audiences", "Creative & Extensions", "Scripts & QA"], "tags": ["google-ads", "search", "pmax"] }, { "id": "meta-ads-governance", "title": "Meta Ads Governance", "category": "Paid Media", "level": "Intermediate", "durationHours": 9, "price": 590, "oldPrice": null, "rating": 4.6, "students": 1390, "summary": "Implement creative and budget guardrails so Meta campaigns learn fast and scale sanely.", "outcomes": ["Signal quality", "Budget pacing", "Creative lifecycle", "Learning phases"], "modules": ["Signals & Events", "Budgets & Bids", "Creative Ops", "Readouts"], "tags": ["meta", "facebook", "instagram"] }, { "id": "mix-modeling", "title": "Attribution & Mix Modeling", "category": "Analytics", "level": "Advanced", "durationHours": 10, "price": 780, "oldPrice": 920, "rating": 4.7, "students": 930, "summary": "Understand incrementality and channel contribution with pragmatic, low-variance approaches.", "outcomes": ["Experiment designs", "MMM basics", "Calibration", "Budget decisions"], "modules": ["Incrementality", "MMM Options", "Calibration & Validation", "Decisions"], "tags": ["analytics", "attribution", "budget"] }, { "id": "b2b-demand", "title": "B2B Demand: From Capture to Create", "category": "Strategy", "level": "Executive", "durationHours": 8, "price": 720, "oldPrice": null, "rating": 4.6, "students": 845, "summary": "Move beyond lead volume. Build a revenue-first demand system across capture and create.", "outcomes": ["Definition of demand", "Create vs capture", "Routing & SLAs", "Revenue reporting"], "modules": ["Create/Capture Split", "Routing & Readiness", "Pipeline Integrity", "Revenue Models"], "tags": ["b2b", "strategy", "revops"] }, { "id": "ecom-growth", "title": "eCommerce Growth Fundamentals", "category": "Strategy", "level": "Beginner", "durationHours": 7, "price": 410, "oldPrice": 520, "rating": 4.5, "students": 1330, "summary": "A pragmatic playbook for early-stage eCommerce brands across acquisition and retention.", "outcomes": ["Channel sequencing", "Merchandising basics", "LTV thinking", "Simple attribution"], "modules": ["Acquisition Basics", "Merchandising", "Retention 101", "Measurement"], "tags": ["ecom", "growth", "retention"] }, { "id": "landing-pages-lux", "title": "Luxury Landing Pages that Convert", "category": "CRO", "level": "Intermediate", "durationHours": 8, "price": 560, "oldPrice": 640, "rating": 4.6, "students": 1010, "summary": "Craft refined experiences with hierarchy, messaging, and proof without gimmicks.", "outcomes": ["Message-market fit", "Hierarchy & layout", "Proof & risk reversal", "QA checklists"], "modules": ["Positioning", "Page Architecture", "Proof & Friction", "QA & Launch"], "tags": ["landing", "copy", "ux"] }, { "id": "technical-seo", "title": "Technical SEO Diagnostics", "category": "SEO", "level": "Advanced", "durationHours": 12, "price": 760, "oldPrice": 890, "rating": 4.7, "students": 990, "summary": "Run disciplined diagnostics on crawl, render, and index behavior to protect organic growth.", "outcomes": ["Crawl budgets", "Rendering traps", "Index anomalies", "QA pipelines"], "modules": ["Crawl & Logs", "Render Tests", "Index Coverage", "Automation"], "tags": ["technical", "logs", "rendering"] }, { "id": "content-ops", "title": "Content Operations & Governance", "category": "Content", "level": "Intermediate", "durationHours": 9, "price": 540, "oldPrice": null, "rating": 4.5, "students": 870, "summary": "Operationalize research, briefs, and editorial QA so content velocity compounds reliably.", "outcomes": ["Ops design", "Brief templates", "Editorial QA", "Publishing cadence"], "modules": ["Ops Blueprint", "Briefs", "QA & Review", "Publishing"], "tags": ["content-ops", "governance", "qa"] }, { "id": "email-deliverability", "title": "Email Deliverability & Compliance", "category": "Email", "level": "Advanced", "durationHours": 6, "price": 480, "oldPrice": null, "rating": 4.6, "students": 640, "summary": "Protect sender reputation while increasing inbox placement for high-value lifecycle programs.", "outcomes": ["Auth & setup", "List hygiene", "Reputation repair", "Policy alignment"], "modules": ["Authentication", "Hygiene & Sunset", "Reputation", "Policies"], "tags": ["spf", "dkim", "dmarc"] }, { "id": "tiktok-ads", "title": "TikTok Ads for Premium Brands", "category": "Social", "level": "Intermediate", "durationHours": 7, "price": 520, "oldPrice": 620, "rating": 4.5, "students": 780, "summary": "Leverage creative patterns and pacing tuned for luxury positioning on short-form platforms.", "outcomes": ["Creative taxonomies", "Signal mapping", "Budget pacing", "Post-purchase lift"], "modules": ["Signals & Audiences", "Creative Patterns", "Budgeting", "Measurement"], "tags": ["tiktok", "ugc", "creative"] }, { "id": "linkedin-demand", "title": "LinkedIn Demand for B2B", "category": "Social", "level": "Advanced", "durationHours": 8, "price": 640, "oldPrice": 720, "rating": 4.6, "students": 710, "summary": "Engineer demand programs that drive meetings and revenue—without over-indexing on lead forms.", "outcomes": ["Account mapping", "Offer strategy", "Creative playbooks", "Revenue readouts"], "modules": ["ICP & Accounts", "Offers & Content", "Campaign Build", "Pipeline Impact"], "tags": ["b2b", "linkedin", "demand"] }, { "id": "ga4-master", "title": "GA4 Mastery for Operators", "category": "Analytics", "level": "Intermediate", "durationHours": 9, "price": 530, "oldPrice": 620, "rating": 4.5, "students": 1560, "summary": "Translate GA4’s event model into trustworthy reporting your team can actually use.", "outcomes": ["Event schemas", "Explorations", "Conversions & audiences", "QA and governance"], "modules": ["Events & Parameters", "Explorations", "Conversions", "QA & Docs"], "tags": ["ga4", "events", "explore"] }, { "id": "cxo-briefing", "title": "CMO/CXO Briefing: Growth Governance", "category": "Strategy", "level": "Executive", "durationHours": 5, "price": 890, "oldPrice": null, "rating": 4.8, "students": 420, "summary": "A concise governance framework for budget allocation, experimentation, and accountability.", "outcomes": ["Spending policies", "Experiment charters", "Quarterly planning", "Accountability map"], "modules": ["Budget Policy", "Experiment Ops", "Quarterly Plans", "Scorecards"], "tags": ["executive", "governance", "policy"] }, { "id": "seo-local", "title": "Local SEO for Multi-Location Brands", "category": "SEO", "level": "Intermediate", "durationHours": 7, "price": 470, "oldPrice": 560, "rating": 4.5, "students": 880, "summary": "Unify listings, on-page, and reviews across locations to improve discovery and conversion.", "outcomes": ["NAP governance", "Listings at scale", "Local content", "Review ops"], "modules": ["Governance", "Listings & Data", "Local Content", "Reputation"], "tags": ["local", "gmb", "reviews"] }, { "id": "seo-content-refresh", "title": "SEO Content Refresh Systems", "category": "Content", "level": "Intermediate", "durationHours": 6, "price": 420, "oldPrice": 520, "rating": 4.6, "students": 950, "summary": "Detect decay, prioritize refreshes, and recover compounding traffic with minimal risk.", "outcomes": ["Decay detection", "Refresh playbooks", "Risk controls", "Impact tracking"], "modules": ["Identify Decay", "Refresh Methods", "Controls", "Measure"], "tags": ["content", "refresh", "seo"] }, { "id": "email-analytics", "title": "Email Analytics & Retention", "category": "Email", "level": "Intermediate", "durationHours": 7, "price": 490, "oldPrice": null, "rating": 4.5, "students": 640, "summary": "Attribute lifecycle revenue honestly and adjust message cadence for long-term growth.", "outcomes": ["Cohort analysis", "Cadence tuning", "Attribution options", "Retention metrics"], "modules": ["Cohorts", "Cadence", "Attribution", "Retention KPIs"], "tags": ["email", "retention", "analytics"] }, { "id": "conversion-research", "title": "Conversion Research Deep Dive", "category": "CRO", "level": "Advanced", "durationHours": 10, "price": 710, "oldPrice": 820, "rating": 4.7, "students": 720, "summary": "Qualitative and quantitative research methods that inform high-confidence experiments.", "outcomes": ["Qual + quant stack", "Interviewing", "Analytics triangulation", "Prioritization"], "modules": ["Methods", "Interviews", "Data Triangulation", "Prioritize"], "tags": ["research", "testing", "ux"] }, { "id": "seo-audit-sprint", "title": "SEO Audit Sprint (Operator Edition)", "category": "SEO", "level": "Intermediate", "durationHours": 6, "price": 430, "oldPrice": 520, "rating": 4.5, "students": 1200, "summary": "A repeatable audit cadence that finds issues that matter and ignores vanity checklists.", "outcomes": ["Signal triage", "Impact scoring", "Fix orchestration", "Stakeholder updates"], "modules": ["Triage Signals", "Score Impact", "Orchestrate Fixes", "Communicate"], "tags": ["audit", "checklists", "prioritization"] }, { "id": "reporting-memos", "title": "Reporting Memos that Persuade", "category": "Analytics", "level": "Beginner", "durationHours": 5, "price": 320, "oldPrice": null, "rating": 4.4, "students": 690, "summary": "Replace cluttered decks with concise memos that drive decisions and secure approvals.", "outcomes": ["Narrative structure", "Evidence selection", "Decision prompts", "Follow-ups"], "modules": ["Narrative", "Evidence", "Decisions", "Cadence"], "tags": ["reporting", "communication", "leadership"] }, { "id": "agency-ops", "title": "Agency Operations for Profit", "category": "Strategy", "level": "Advanced", "durationHours": 9, "price": 660, "oldPrice": 760, "rating": 4.6, "students": 730, "summary": "Run a boutique agency with transparent margins, capacity planning, and client governance.", "outcomes": ["Capacity math", "Pricing models", "SOW structure", "Client governance"], "modules": ["Capacity & Margins", "Pricing & SOWs", "Delivery Ops", "Governance"], "tags": ["agency", "ops", "profit"] }, { "id": "creative-briefs", "title": "Creative Briefs that Perform", "category": "Content", "level": "Beginner", "durationHours": 4, "price": 260, "oldPrice": null, "rating": 4.3, "students": 540, "summary": "Gather insights, frame messages, and set constraints that lead to effective creative.", "outcomes": ["Insight distillation", "Message framing", "Constraints", "Review cycles"], "modules": ["Insights", "Messages", "Constraints", "Reviews"], "tags": ["creative", "brief", "content"] }, { "id": "growth-planning", "title": "Multi-Channel Growth Planning", "category": "Strategy", "level": "Advanced", "durationHours": 10, "price": 780, "oldPrice": 910, "rating": 4.7, "students": 960, "summary": "Create an annual growth plan with channel roles, budgets, and risk controls.", "outcomes": ["Channel roles", "Budget mix", "Risk registers", "Scorecards"], "modules": ["Roles & Jobs", "Budgeting", "Risks & Controls", "Scorecards"], "tags": ["planning", "budget", "governance"] } ]